Services
Email Strategy
I'll help you map out an email plan that turns browsers into buyers and one-time customers into repeat purchasers: from welcome series to win-backs and everything in between.
Copywriting & Design
Crafting on-brand emails that look polished and sound like you. Matching your brand guidelines while creating copy and design that work together to drive clicks and conversions.
Automated Flows
Setting up the automated email sequences that work around the clock. Welcome series, cart reminders, post-purchase check-ins, and win-backs that keep customers coming back.
Monthly Campaigns
Planning and creating your regular educational and promotional emails. Products drops, sales, how-to's, and content that keeps your brand in their inbox.
ESP Optimization
Making sure your email platform is set up right and working hard for you. Better deliverability, cleaner data, and actually using the tools you're paying for.
List Growth & Management
Building your email list with real subscribers who want to hear from you. Through popups, downloadable guides, and more.
Portfolio
Email Flows
Result: 35%+ purchase rate
A multi-email welcome flow for Thulisa Naturals that introduces new subscribers to the brand's philosophy, highlights hero products, and drives first purchase.
.png)
Result: 30-45%+ open rates
An automated cart recovery sequence for Yoli that reminds shoppers about their carts, addresses common hesitations, and offers social proof to close the sale.
.png)
Result: 15%+ revenue recovery rate
A high-touch abandoned cart series for Hoi An Soul that re-engages luxury shoppers with elevated messaging, product detail reminders, and urgency without discounting.
Promotional & Educational Campaigns
.png)
An email campaign educating Paleo Valley customers on what makes their beef sticks different, building trust and driving repeat purchases.
.png)
Result: 4-7% conversion rate
A series of seasonal and promotional campaigns for REVIVA addressing real problems while highlighting product benefits and driving conversions through relatable messaging.
.png)
A launch campaign introducing Hapa Matcha's new protein matcha product, highlighting the unique benefits, flavor profiles, and versatility to convert existing matcha lovers and attract fitness-focused customers.
Website Popups
.png)
Result: 6-8% conversion rate
A clean, on-brand popup for Thulisa Naturals capturing first-time visitors with a wellness-focused value proposition and incentive that aligns with the brand's natural philosophy.
.png)
Result: 10%+ conversion rate
A strategic popup design for Yoli that captures emails without disrupting the shopping experience, using compelling copy and an offer that drives signups and first purchases.
.png)
A library of customizable seasonal email templates designed for quick deployment across holidays and key sales periods, maintaining brand consistency while allowing for easy updates and personalization.
Testimonals
"Working with Taylor was an absolute pleasure. She is highly skilled, professional, and consistently delivered high-quality work on time. Communication was smooth and efficient — she understood requirements quickly and even went the extra mile to suggest improvements that made the final result even better.
Taylor’s attention to detail, reliability, and positive attitude made the project stress-free and enjoyable. I would not hesitate to hire her again and strongly recommend her to anyone looking for a talented freelancer
Anusha, Thulisa Naturals
"Taylor has been an integral part of our email marketing across multiple brands. She manages our flows, sends weekly campaigns, and consistently drives results. Email revenue now accounts for over 30% of our total.
She’s strategic, reliable, and always thinking ahead. Working with her isn’t just productive, it’s easy. She takes ownership, delivers consistently, and keeps improving campaigns over time."
Dennis, Yoli Brand